Wednesday, November 19, 2008

BEHIND THE SCENES

I have been working for the past four weeks or so now with Yellowasp / Netbooster for the launch of Dark Temptation, the new fragrance from AXE. I conceptualized the four viral videos as well as concocted the recently concluded Blogger's Event last Friday (click here for more of that adventure).

Aside from the thrill of seeing your concept brought to life by no less than Henri de Lorme, producer and director of Camera Cafe, one of the other perks of being the Creative Consultant was getting to see the shooting for the videos.

Why? Because where there is AXE there will be girls. Lots of girls.


This was shot in UP Diliman where we had the ladies dress up as school
girls...in really short skirts. Click on the thumbnail for a bigger image.


The girls have just finished putting on their make-up and their costume and are headed
to the set for the first shot of the day. Click on the thumbnail for a bigger picture.


We had Filipinos, Norwegian, Brazilians, French, and Venezuelans models on set.
Some of the girls didn't really understand what I was saying (heck, I couldn't understand what
some of them were saying) but I didn't really mind. Click on the thumbnail for a bigger picture.


The next day we shot the AXE Dance Club video and the girls were in their hot and sexy party best.



Click on the thumbnail for a bigger picture.